Jacksonville’s new logo was unveiled earlier this month and you can see for yourself how much better it looks. Personally I love the new ears, eyes, and overall shape the most. And have you compared those spots?!
What are some things that you like/hate about the new design?
Of course there will always be some who prefer the old logo, which reminded me of when Augustana College in Sioux Falls changed their logo 5 years ago.
When I was going to school there, I remember loads of people who were upset at the change (including myself).Now looking back on it, I suppose the new Ole does pose a more fierce threat than the lovable old Ole. In the end it’s all about the image you want your logo to portray.
It’s really interesting how I never really noticed how dated and tired the old logos looked until they were placed next to the new ones. – This made me start to wonder how many other logos out there need an update?Next time you see an advertisement on TV or while you’re shopping for groceries, try to find a logo that could use a good coat of polish. Does your logo need a makeover?
You might not realize how bland your logo is until you see it next to your future branding. If you’re thinking you could use a new logo or would like to freshen up your tired old logo, send us an email at info@5jdesign.com
Article Credit to: Tyler Hecht - 5j Intern (2013)
