Five J Design Blog

I was recently talking with a friend what technology was like when we were kids. I remember my parents bringing home our first-ever home computer. It was monumental. We set it up, plugged it in, and started up our super fast dial-up internet. We thought we were cutting edge.

Since then, technology and the internet have surpassed what I could ever have imagined. 

With today's technology, we can practically do everything from our phones. We can order food online, watch our favorite Netflix shows, and even FaceTime with family across the country. Technology enables us to work and have access to everything on the go.

But even with the ease of technology, we still neglect important things. One area we tend to ignore is our websites. It's easy to set it up and forget about it, but your website is one of your greatest tools. It's working for you 24/7, and it has potential to reach people you might never connect with.

So why are our websites the last things we give attention to? 

Here at FiveJ, we have chosen to build and develop websites using Squarespace, not only for the exceptional design features they offer, but also for the innovations they're continually striving for.

Squarespace has created apps that let you manage, update, and post content directly from your phone. The apps are available on Google Play and iTunes, and they provide you with on-the-go resources that help your website thrive.

4 Mobile Apps We Recommend Downloading for Your Squarespace Website:

Thinking about building a new website can be a daunting, but it doesn't have to be. Partnering with an expert can help make the process simple and pain free. Let us walk you through the website building process we use at 5j from start to finish. You will see how easy it can really be!

The purpose of the website has been changing at a rapid pace over the past 20 years. In the early days, websites were very text-heavy and were purely informational. There was no such thing as Facebook, YouTube, or Instagram; nobody was able to develop a platform to support large beautiful imagery and videos. In 1995, the average website page size was around 14 KB and each page took 30 seconds or more to load. Today the average web page is over 2000 KB, and it loads in just a few seconds. Take a look at early versions of the MSN and Apple websites from the mid to late '90s to see just how far we've come!

You have probably considered taking your brick and mortar store online, but the process may sound daunting and expensive. Or you may fear managing an online platform is just one more thing to add to your never-ending to-do list. Building an e-commerce website used to be extremely expensive, but today affordable e-commerce development is accessible to everyone. And once you get up and running online, you will quickly pay for the cost of your new website. Consider these four ways an online storefront will increase your retail sales.

How many times this week have you been sucked into the Facebook video vortex? I'm guessing it has happened at least once. We all start innocently; watching that Ed Sheeran carpool karaoke video and suddenly your learning about how a 24 year old embryo was implanted into a 25 year old woman resulting in a successful live birth and your spouse walks in and says, "Seriously, what are you doing?" Come on, it isn't just me, right?

Well, according to the research it isn't just me because 45% of people watch more than an hour of Facebook or YouTube videos a week. If your business isn't using video as a part of your online marketing strategy, you are definitely missing out. 

Let's face it, marketing today is complicated. Someone on your team will tell you need to kick up your email marketing efforts while you just read a report that says email marketing is dying. So who do you believe, and where should you spend your marketing dollars? Enter marketing analytics.

According to this article by Inc., only about 50% of small business currently have a website. With about 90% of consumers searching for products and services online, not having an online presence can affect your business adversely. Check out some of the reasons below on why you need a website for your small business. 

Social media platfroms are one of the biggest ways to reach customers on the web, and if you're a business that uses social media to market to your customers, you know how hard it can be to figure out all the different image sizes you need across various platforms to make sure you show the best side of your business. 

Well today you're in luck, because we have found a comprehensive cheat sheet for you via our marketing partner, Hubspot, with all of the social media image sizes and specs you could ever need!