According to this article by Inc., only about 50% of small business currently have a website. With about 90% of consumers searching for products and services online, not having an online presence can affect your business adversely. Check out some of the reasons below on why you need a website for your small business.
1. Having a site provides credibility
Your business may be built entirely on word-of-mouth, but many consumers still take to the web to verify and research a business before making the decision to become a customer. Consumers are very used to being able to find a business online to research before making an investment into their product or service. When your small business does not have a website, you may seem less credible or legitimate than your competition that has a professional site.
2. Creates an additional channel for marketing
A website also creates an additional marketing channel for your business. As mentioned above, 90% of consumers search for products or services online, having a website can capture more of these consumers than traditional marketing. Your website can also be used as a marketing tool, by driving customers to your site through an additional marketing efforts.
3. Expands your reach
In addition to being its own marketing tool, your website will help your expand your marketing reach. It is often not feasible (or very expensive) with traditional marketing to reach a large audience of people over a large area, but having a website allows you to reach customers far outside what traditional marketing would allow.
4. Allows for better customer service
Having a website can allow for better customer service. A website allows your customers to find out information about your products and services at anytime and from anywhere. While your store is closed, or you are asleep, customers are still able to access your website and the information they need.
5. Saves You Time
Most importantly having a website can save you time! Small business owners will often field phone calls or emails from customers to answer questions about their products or services. With a website customers will be able to find this information on their own, or can be redirected to the site which will free up invaluable time for you to invest in your business.
Now that you know all the reasons that you need a website for your small business, contact us to find out how we can help you create the perfect site for your needs. Also check out the link below on 25 must haves for creating the ultimate website.
