Five J Design Blog

ARE YOUR MARKETING EFFORTS PRODUCING RESULTS?

How do you know if your marketing strategies are working? Are you producing leads and bringing in customers? The truth is, it is hard to gather the right information to tell if your strategies have any impact. Your recent Facebook post may have over 1,000 likes and 300 shares, but how do you know if it pulled people to your website, Facebook page, or into your physical business location? 

Marketing and advertising can be expensive, so it is essential that we are putting our dollars in the right places. Brand awareness is great, but at some point we need to make sure our work is producing. Check out these three tips for tracking marketing efforts and results!

There are many ways to drive traffic to your blog or website. While both organic and paid search are effective ways to gain attention for your business, there are many key benefits of focusing on organic lead generation. By attracting consumers organically, you're warming them up to become customers in the future. This method can take patience, but in the long term, the results are well worth the wait. Here are four benefits of generating leads organically!

Don't Be Annoying, Be Helpful

Once you attract a new customer, how do you make the most of that relationship? One of your first steps should always be to think like your customer.

If you are a business owner or marketer, you have likely wrestled with the idea of promoting your business online. The online world can be scary to jump into, but it is well worth it. You are able to save time and money while driving more traffic to your website. Your web content can work hard for you, so you can devote your time and money to the million other tasks you have to do.

Check out these 7 reasons going online can help you.

Twitter has more than 650 million users and more than 130,000 users sign up everyday. That’s a big pool of potential customers to be ignoring! Make a twitter account, but with a twitter come great social media responsibility. This is one small step for your business, one giant step in the right direction.

Twitter is the most interactive of the social medias for businesses. Think of Twitter as a public texting forum. This is not the social media where you post your music lyrics for the week and your family photos from the weekend before. This. Is. Microblogging. You are limited to those 140 characters per tweet, so tweet wisely.

Everyone wants a functional, beautiful website that takes their visitors breath away!

"Wow look at that! Did you see that graphic, amazing! ohhh ahhhh!"

As a designer we love "oohhhs" and "ahhs" with our designs. As marketers, if we really boil down what this website should be doing, we might need to rethink the "ohhs' for a more to-the-point message that ends up with results. Results being new business directly from your website.

The last few months at 5j Design have been quite exciting. We launched a new website design and have been working on a complete new line of service offerings called inbound marketing.