Five J Design Blog

ARE YOUR MARKETING EFFORTS PRODUCING RESULTS?

How do you know if your marketing strategies are working? Are you producing leads and bringing in customers? The truth is, it is hard to gather the right information to tell if your strategies have any impact. Your recent Facebook post may have over 1,000 likes and 300 shares, but how do you know if it pulled people to your website, Facebook page, or into your physical business location? 

Marketing and advertising can be expensive, so it is essential that we are putting our dollars in the right places. Brand awareness is great, but at some point we need to make sure our work is producing. Check out these three tips for tracking marketing efforts and results!

Small Business Hack #1

Graphic Design without the degree.

Making graphics for your business doesn’t have to be a challenge. Here are some tips and tricks to keep your small business looking fresh and professional on social media and beyond.

You might be wondering, what is visual storytelling? By definition, visual storytelling is the use of any viewable media to relate your message to your customer base. This can include anything from infographics and images to video and illustrations. Although visual storytelling has been around for quite some time (think cave paintings) we have seen an uptick in image and video based storytelling in the last few years, thanks mostly to the social media boom. So why does it matter? And how can it actually help your marketing efforts?

How many times this week have you been sucked into the Facebook video vortex? I'm guessing it has happened at least once. We all start innocently; watching that Ed Sheeran carpool karaoke video and suddenly your learning about how a 24 year old embryo was implanted into a 25 year old woman resulting in a successful live birth and your spouse walks in and says, "Seriously, what are you doing?" Come on, it isn't just me, right?

Well, according to the research it isn't just me because 45% of people watch more than an hour of Facebook or YouTube videos a week. If your business isn't using video as a part of your online marketing strategy, you are definitely missing out. 

Let's face it, marketing today is complicated. Someone on your team will tell you need to kick up your email marketing efforts while you just read a report that says email marketing is dying. So who do you believe, and where should you spend your marketing dollars? Enter marketing analytics.