You might be wondering, what is visual storytelling? By definition, visual storytelling is the use of any viewable media to relate your message to your customer base. This can include anything from infographics and images to video and illustrations. Although visual storytelling has been around for quite some time (think cave paintings) we have seen an uptick in image and video based storytelling in the last few years, thanks mostly to the social media boom. So why does it matter? And how can it actually help your marketing efforts?

Tags: Social Media, Branding, Instagram, Graphic Design, Brand, Digital Strategy, Marketing

It is Social Media Day, and we are going to tackle one BIG question that seems to come up quite often with clients! "Why should I use social media?" 

To start off, let's cover some of the excuses people make as to why NOT to use social media. Following these excuses, I will cover some reasons why social media is indeed a game-changer for business. Keep on reading!

"It takes too long and I don't have time."

"It's too complicated."

"It won't benefit my business." 

So, what is YOUR excuse for not using social media as a marketing tool? Does it confuse you? Does it take up too much of your time? Is it for the "younger generations"? Well, whatever your reasoning, listen here: 

Tags: Social Media, Brand, Online Marketing

To put it simply, SEO, or search engine optimization, matters. The competition is doing it, and you need to be doing it too if you want to keep your competitive edge. Here are three ways you can leverage your competition to learn more about SEO. 

Tags: SEO, Brand

 

The Superbowl is one of the biggest times of the year for advertising. A 30 second commercial during the super bowl costs about $4.5 million this year, so advertisers need to make the most of that time. Below are some of the most popular ads from 50 years of superbowl commericals. What ad will the most talked about from Superbowl 50? We will just have to wait and find out! 

Tags: Brand

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How many times have you stumbled upon a website and been frustrated with how to navigate through it or been turned off because the graphics are outdated? You would think in today's world that most websites would be up-to-date and relevant. Unfortunately, that's not the case.

Let's take a look at some of the most common cringe worthy website design mistakes we all make:

Tags: Sioux Falls, New Business, Brand, Web Design, design

Let's say you are a business owner or maybe a marketing manager for your company. You have few choices when it comes to your marketing:

1. Do I hire a graphic designer to work for my company?
2. Do I skip hiring a designer and try to do it myself?
3. Do I outsource my marketing efforts to a marketing agency or firm?

Each of these options has its pros and cons, but the real question to ask yourself is: "how much time am I willing to give towards my marketing and will it be effective in the end?" For this article, we are going to focus in on the benefits of outsourcing graphic design work for your next marketing campaign or web site design project. 

Tags: Branding, Graphic Design, Brand, Web Design

Brands take a long time to become recognized and well-known by the general population. We've put together some famous logo designs over the years in this short quiz. Can you name all of the brands in this logo quiz? Who knows, maybe someday your brand will be famous with the rest.

Tags: Logo Design, Branding, Logo, Brand

So you're ready to get your logo designed. When choosing a logo there are a lot of mistakes that can make it hard to communicate your message. A logo is the way that customers will distinguish your brand from others and what they will remember about your brand. Below are a few design mistakes to avoid if you want a great logo design!

Tags: Logo Design, Branding, Logo, Brand