Having a website that is relevant and fresh is just as important as having a website at all. The main way to do this is to keep your content fresh. Below are a few ways you can you can do this.
1. Start a Blog
Blogging can help keep content on your website fresh with new posts that will relate to your target audience. This will draw new visitors to your site as well as keep past customers coming back.
2. Use a Content Management System
Content management systems (CMS) allow for users to make updates to their site at anytime without any necessary experience in coding. This is a great choice for most users as it allows new information to be updated immediately. One thing we tell our clients is that if they can run Microsoft Word, they can use a CMS.
3. Update images and graphics
Updating images and graphics often on your website can help it keep a fresh look and allows you to update any features at any given time to help keep customers interested. There are many free online sources that allow you to do simple photo edits without any software required.
4. Redesign if needed
Web design is constantly changing and if your site is extremely outdated, it could repel potential clients. Remember: your website is a reflection of your business. If you would keep your store location looking fresh and clean, you should treat your website the same way. Also, having a responsive (mobile-friendly) design website is essential.
Now that you know what you need to keep your website relevant download our free guide below on creating the ultimate website or contact us for a free consultation to see how we can help!