Photo Credit: Jerry7171 / Flickr
Sioux Falls is starting to make quite the name for itself -- not only is it topping out on national websites, see Sioux Falls is #4 on best places to find a job, more and more businesses and people are taking notice of what Sioux Falls has to offer, and those people are looking to make Sioux Falls thier home. So how do you turn those new people into customers? Your Website.
So what does this mean for your business and website? With more and more people moving to town, the more services and needs these people are looking for, for example, what if you own a hair salon? Let's say 'Sally' is new to town and needs to get her hair done for a night on the town. Where does she start? Google Search. Where does your site rank? Can she find infomation easliy? Do you have a promotion to get Sally in the door? If not, you maybe loosing out on a new customer.
Let's look at some ways Good Web Design can turn Sally into a customer.
Google Ranking / Search. SEO is, or should be, top of mind for all business owners at this point. Most first impressions happen online today and if you are missing that opporutinty you are leaving money on the table. You may not consider web design a part of SEO, but it is. Content is just as much a part of a great website as your graphics and images, it is what informs your visitor about what you do. Miss this and you might as well take down your site.
Ease of Use. The internet can be a great place to visit. It can also be extreamly frustrating. Sometimes it's the little things we can do to make some ones visit to our website a joy.
- Keep your phone number easy to find! Put it on every page if you can.
- Directions, Google Maps offers free embed code to add a map to your website with your loaction, but take this another step with written directions.
- Make it easy for your customers to connect, forget long boring forms, keep it simple just get the basics to get the convestaion started.
Call to Action. It is one thing to have a site that makes you look awesome, it is another thing to have a site that drives visitors to connect. Does your service reqire estimates or appointments? Say so. And ask for the visitors info to get it scheduled. Don't need any info but want a phone call. ASK! It is as simple as saying "give us a call, were here to help!"
So, to recap here are three things you can do to make sure your business is not missing out.
- Google and SEO - do you rank? if you content relevent?
- Web site ease of use - can visitor get in touch easily?
- Calls to Action - do your visitor know what to do next?
So by taking some small but plannend steps on your website you too can have standout Sioux Falls web design.
Want to learn more about creating great Sioux Falls web design?
Check out our free guide - 25 must haves for your website - it's free, don't wait!
