Everyone wants a functional, beautiful website that takes their visitors breath away!
"Wow look at that! Did you see that graphic, amazing! ohhh ahhhh!"
As a designer we love "oohhhs" and "ahhs" with our designs. As marketers, if we really boil down what this website should be doing, we might need to rethink the "ohhs' for a more to-the-point message that ends up with results. Results being new business directly from your website.